Success Credit Union
Success Credit Union doesn't actually exist. It's the brand Xtend, Inc. uses to show off generic marketing materials. These materials were originally custom graphics I designed for credit unions while at Xtend, which I later turned into reusable generic templates under the Success CU moniker.
These packaged campaigns allowed me to practice reformatting the same content for different sizes / delivery platforms.
What: A packaged campaign to promote personal loans, using the headline "We'll help you rise to the occasion."
How: A 5x7" postcard, mobile app banner, website banner and social media graphic.
A 5x7" postcard design, complete with disclosures and room for USPS info.
A mobile app banner, formatted to allow dynamic cropping on the right and left sides.
What: A campaign encouraging members to use their mobile wallets with a $100 prize drawing.
How: A 3.5x8.5" buck slip, Facebook page banner, mobile app banner, social media graphic, and website banner.
A Facebook page banner, to match the feel of the month's promotion.
Credit Card Balance Transfer
What: A campaign promoting a credit card balance transfer offer.
How: A social media graphic, mobile app banner, and Facebook page banner.
Mobile & Online Banking
What: A one-off 4x6" postcard encouraging members to use digital banking options.
- Travis Root- Design, Copy
- Genevieve Morgan- Additional Copy, Additional Design
- Jalyn Lindeman- Project Management