Embrace Constraints Before They Become Flaws
A look at inherent design limitations, and a simple method to manage them. Written for CUSO Magazine. Spring 2022
I'm a Trav of all trades― As an interdisciplinary graphic designer and copywriter, I've created branding systems, animations, ad campaigns and websites.
I'm a full-time freelancer. Let's work together!
Updated: 10-6-2024
Troy KelleherCreative DirectorMACLYN
Mariana OntiverosCreative Operations ManagerDarwin AI
Ka’Lynde Smith, MBASr. GME Administrator IITulane University
Megan PieperVice President of Marketing & eCommerceWestStar Credit Union
I'm from Grand Rapids, MI. I attended Michigan State University from 2013 to 2017.
At MSU, I was a radio DJ/staff writer for Impact 89FM, a documentary editor, the head admin of Spartans Vs Zombies, and a regular participant in the Ludum Dare game design contest.
I spent a year in Nagoya, Japan after graduating, where I worked as an English teacher at ECC. I also made some friends and climbed a bunch of mountains. The language barrier really tested my ability to adapt and communicate, especially graphically (since I used a whiteboard all day).
I moved back to Grand Rapids in 2019 and worked as the Creative Lead at Xtend, Inc. for two years, designing media for credit unions, creating marketing plans, and running interactive design seminars. I made this website during the pandemic.
I moved to Chicago in 2021 to begin my career as a freelancer.
Nowadays I contract with Darwin AI and other studios, and directly with other clients. Occasionally I do work for some wonderful local nonprofits, including the Chicago Architecture Center and Preservation Chicago.
Here's my full resume. Thanks for checking out my website!!
Phone: (616) 419-9466
Email: travismroot@gmail.com
Social: Here's my LinkedIn, Instagram, Facebook, and Itch.io page.