Travis Root is a designer who solves problems.

I'm a Trav of all trades― As an interdisciplinary graphic designer and copywriter, I've created branding systems, motion graphics, ad campaigns and websites.

I'm a freelancer in Chicago. Let's work together!

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Design work

Darwin

Animated ads for major clients. 2021 -> now

Xtend, Inc.

Helping credit unions help people. 2019 -> 2021

Sketches & One-Shots

Illustrations and individual graphics. 2016 -> now

+ more design work

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Articles

Embrace Constraints Before They Become Flaws

A look at inherent design limitations, and a simple method to manage them. Written for CUSO Magazine. Spring 2022

You Should Be Thinking Like A Designer

Anyone can work through problems like a designer, but too few do. Written for CUSO Magazine. Winter 2021

The Pitfalls of Polish

When it comes to marketing, how polished is too polished? Written for CUSO Magazine. Summer 2021

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Bio & resume

Hi, I'm Trav! I use he/him pronouns and live in Chicago, IL. I have a B.A. with Honors in Creative Advertising and Design from Michigan State University.
A picture of Travis Root.

I'm from Grand Rapids, MI. I attended Michigan State University from 2013 to 2017.

At MSU, I was a radio DJ/staff writer for Impact 89FM, a documentary editor, the head admin of Spartans Vs Zombies, and a regular participant in the Ludum Dare game design contest.

I spent a year in Nagoya, Japan after graduating, where I worked as an English teacher at ECC. I also made some friends and climbed a bunch of mountains. The language barrier really tested my ability to adapt and communicate, especially graphically (since I used a whiteboard all day).

A group photo of my Japanese language teachers in Nagoya.
A picture of Trav and Shogo with some adorable deer in Nara, Japan.

I moved back to Grand Rapids in 2019 and worked as the Creative Lead at Xtend, Inc. for two years, designing media for credit unions, creating marketing plans, and running interactive design seminars. I made this website during the pandemic.

I moved to Chicago, IL in 2021 to begin my career as a freelancer, contracting with Darwin AI and others. I currently serve as the Editor at Activate:Chi, a nonprofit that works to amplify the city's marginalized and underprivileged voices.

Check out my full resume.

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Contact information

Phone: (616) 419-9466

Email: travismroot@gmail.com

Social: Here's my LinkedIn, Instagram, Facebook, and Itch.io page.

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