Travis Root is a designer who solves problems.

I'm a Trav of all trades― I've created real-world branding systems, ad campaigns, websites and more. View my design work, articles, bio & resume, or contact info.

I'm a freelancer in Chicago. Let's work together!

Design work

Darwin

AI-powered animated ads. 2021 -> now

Xtend, Inc.

Helping credit unions help people. 2019 -> 2021

Success Credit Union

A suite of credit union ad campaigns. 2020 -> 2021

Media Sandbox

Campaigning for creativity at MSU. 2017 -> 2018

Sketches & One-Shots

Illustrations and individual graphics. 2016 -> now

Spartans Vs Zombies

The craziest game on campus. 2015 -> 2017

Goldilocks

I designed & built a bass guitar. 2019 -> 2020

Winterlite

You're using it right now. 2020 -> now

Articles

The Pitfalls of Polish

When it comes to marketing, how polished is too polished? Written for CUSO Magazine. Summer 2021

Five Things Your Designer Will Always Ask For

Let's look at some nuances of credit union-specific graphic design. Written for CUSO Magazine. Summer 2021

Let's Get Down to the Nitty-Gritty

It's important to design with a holistic approach, but don't let it stop you from appreciating the little things. Fall 2020

Your Tools Might Be Hurting You

All-inclusive "product ecosystems" are great for companies who make tools. But what about the people who use them? Summer 2020

Using Grotesques in 2020

The world's favorite fonts are back in style. The problem? Most were never meant to be displayed on screens. Here's some tips for using them in today's digital world. Summer 2020

Bio & resume

Hi, I'm Trav! I use he/him pronouns and live in Chicago, IL. I have a B.A. with Honors in Creative Advertising and Design from Michigan State University.

At MSU, I was a radio DJ/staff writer for Impact 89FM, a documentary editor, the head admin of Spartans Vs Zombies, and a regular participant in the Ludum Dare game design contest.

I spent a year in Nagoya, Japan after graduating, where I worked as an English teacher at ECC. I also made some friends and climbed a bunch of mountains. The language barrier really tested my ability to adapt and communicate, especially graphically (since I used a whiteboard all day).

I moved back to Grand Rapids, MI in 2019 and worked as the Creative Lead at Xtend, Inc. for two years, designing media for credit unions, creating marketing plans, and running interactive design seminars.

I moved to Chicago, IL in 2021 to begin my career as a freelancer, contracting with Darwin AI and others. I currently serve as the Editor at Activate:Chi, a nonprofit that works to amplify the city's marginalized and underprivileged voices.

Check out my full resume.

Contact information

Phone: (616) 419-9466

Email: travismroot@gmail.com

Social: Here's my LinkedIn, Instagram, Facebook, and Itch.io page.